The winner of this year’s Mayor of London Entrepreneur Award is WithLula, the inventors of a biodegradable sanitary product which is quick and easy to dispose of and doesn’t cause harmful waste. The Imperial College London graduates behind the product have won £20,000 investment in their start-up from the Mayor of London.
WithLula beat nine other shortlisted projects to the prize in the final of this year’s Mayor’s Entrepreneur Competition at City Hall. Entrants were asked to create a business idea which tackles one of the big environmental challenges facing the capital – from reducing plastic waste to increasing public access to drinking water.
They winners will invest the money in developing their product: zero-waste, fully-flushable sanitary products delivered directly to customers. Aaron Koshy of WithLula said: “We’re so excited to have won the Mayor’s Entrepreneur competition. With the £20,000 funding we’ll be able to start small-scale manufacturing and have the product available for Londoners by the end of the year through our website. We can’t wait to work with the team at City Hall to get our business off the ground.”
As well as the main prize, as part of the Mayor’s gender equality campaign #BehindEveryGreatCity, ten women who entered the competition will be selected for mentoring to help them take the next step in their careers.
The Mayor of London, Sadiq Khan, said: “I congratulate WithLula on their success. Their product is an innovative concept and I look forward to seeing this project develop in the future.”
This year saw a total of 675 students from 37 higher education institutions enter the competition. The shortlist of ten finalists represented seven London universities; Imperial College London, Kingston University London, London School of Economics and Political Science, Royal College of Art, University College London, University of Greenwich and University of Westminster.
You can read the full story, and information about the other finalists, on the Mayor of London website.