London Student of the Month
Victor Johansson, Central Saint Martins (University of the Arts London)
Victor impressed the Microsoft judging panel with his design for a computer keyboard that the user can squeeze, twist or bend to control their computer instead of using the keys.
We caught up with Victor to talk to him about his studies, internships and life in London.
“The opportunities are seemingly endless”
Hello Victor, why did you choose to study in London?
I wanted to study abroad and had heard good things about Central Saint Martins, and London was just 1.5 hour away (I’m from the south of Sweden). So there wasn’t really anything particularly that dragged me here. Although if I knew then what I know now the choice would be obvious since I love it here!
What do you enjoy most about studying at Central Saint Martins?
The opportunities are seemingly endless, both in regards to the kind of expertise the school has (or brings in) and in regards to the type of clients we work with.
How does living in London inspire you and your work?
Almost everything is inspiring, the kind of people who live and work here, the museums, galleries, exhibitions, and the cultural diversity.
Tell us about your work experience while studying
During my first term I did a small project for LVMH (Moët Hennessy – Louis Vuitton, a luxury brand agency) where we were given briefs to solve in 24 hours. Then we presented the design responses and critiqued the people who gave us the brief. The workshop was designed to educate brand managers to write better briefs.
During my second term I did an internship at PI-Global which is a packaging and branding agency. It was really nice to experience such a specialised business, while being creative and developing a bottle when your outcome can’t differ from the brief.
What advice do you have for design students considering studying in London?
Market yourself online and offline and opportunities will come your way. I actually got my internship because someone saw my online portfolio and contacted me.
A big thank you to Victor who has a bright future ahead of him. You can read more about his winning keyboard design here.
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