Students studying MSc International Business Management at Newcastle University London were given the opportunity to put the theory they have learnt in the classroom into practice by trading at London’s famous Spitalfields Market for two days.
Four different teams of students created a marketing strategy and sold products at the trendy art, fashion and food shopping venue, which is located just a short walk away from the Newcastle University London Campus. The groups competed with each other to see who could make the most profit and all proceeds were donated to local homeless charity Providence Row.
The students achieved a healthy profit through the sale of products including novelty ducks, stress balls, reusable cups and corsages. The team selling novelty ducks came out on top as the winners of the competition.
However, the exercise was not just about winners and losers. The students will be marked on the quality of their reflective report, in which they will be encouraged to learn from what went well, and explain what they would do differently next time.
The feedback from students was very positive. “It was a good opportunity for us to put our theoretical knowledge into practice and demonstrate our ability to work as a team. On top of that it was a lot of fun!” said student representative Gelske Huyer.
Read the full story on the Newcastle University London website.
Newcastle University London
Newcastle University London is a prestigious Russell Group university offering high quality, professionally-focused business degrees in central London. Read more about the university on the Newcastle University London profile.
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