Teddy Bears Inspire Kingston University Fashion Student

Sarah Goodwin Kingston University 02

For Graduate Fashion week, a Kingston University fashion student has unveiled a range of women’s wear inspired by her grandmother’s collection of teddy bears.

Sarah Goodwin, 22, has created six looks for her final-year fashion show at Kingston University. Her range of women’s wear is based on the shapes, colours and textures of children’s clothes.

“Everything is too big for you when you are small,” said Sarah. “Children often end up picking out far too much to wear because they don’t know any better – a T-shirt with a shirt and trousers and a skirt all at once.

“I wanted to use that naivety in my collection and layer up my looks in a playful but considered way.”


Sarah’s designs also draw inspiration from her grandmother’s collection of designer Steiff teddy bears. In fact, the top-of-the-range German teddy bear manufacturer has even sent Sarah some Steiff material to use in her work.

“We’re really looking forward to seeing how our iconic bears have influenced this fascinating foray into the world of fashion,” said Alexander Schönfeld, Steiff’s strategic marketing and design manager.

“My grandmother is really excited to think that her collection of bears influenced my fashion designs,” Sarah added. “She did dressmaking as a young woman and has been really keen to hear all about how I’ve put the collection together.”

Sarah Goodwin Kingston University 01

Sarah is one of 65 Kingston University fashion students currently finishing off their final year collections. Graduate Fashion Week will take place at London’s Earls Court 2 on 4 June 2013.

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